How To Tell Your Story For Advocacy

storytelling for advocacy

Stories are one of the most valuable political tools we have.  

Stories connect us to other people, they help us understand an issue, they motivate us into action, and they make the abstract concrete.  

Effective storytelling will raise awareness, change hearts and minds, mobilize others, and influence policy. 

How can you use your story?  

    ● You can share with it your Members of Congress when you meet with them in-person.
    ● You can share it at a town hall or on social media. 
    ● You can make it the basis for a “letter to the editor.” 
    ● You can use your story in a variety of ways. Get creative! 

Tip: You don’t have just one story. You have as many stories as you have issues that you care about! 

Why Storytelling?

  1. Effective Advocacy: stories foster connection between people, help them understand the issue, and motivate people to become advocates. 
  2. Individual Empowerment: storytelling recognizes and respects the expertise of those who have experienced injustice and helps them develop their own sense of power.
  3. Influence Public Narratives: storytelling ensures that there are a diversity of voices in public debates. Stories can also combat negative rhetoric and stereotypes.


Download "The Advocate's Toolbox" for a free worksheet that will help you identify and structure your advocacy story.

Publication Date
July 12, 2019